Thursday, October 30, 2008

Is this the best they can come up with?

Guitar Hero, a game franchise that back in January marked an industry record, surpassing $1 billion in North American retail sales, used the Risky Business parody last year with David Cook and David Archuleta for the American Idol finale. This was a clever advertisement however there new GH4 commercial featuring Kobe Bryant, Michael Phelps, Tony Hawk and Alex Rodriguez is just lazy. Take a look:



I honestly expect a bit more from a company with that much income to burn, market share ownership and two of the coolest concepts being used together - video games and music.

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2 Comments:

At 10:29 AM, October 30, 2008, Anonymous Anonymous said...

There was no budget left for creativity given the money spent on those sports stars! However, Kobe has the moves both on and off the court, doesn't he?

 
At 5:31 PM, October 30, 2008, Blogger TheWino said...

Yeah he does. I think that's how he scored [pun intended] with that hotel employee in Eagle, Colorado.

 

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