Bottom Of The Barrel

Stormhoek goes into the Blogisphere

Last year, South African Winery Stormhoek launched its blog-marketing campaign in the United Kingdom by offering a free bottle of wine to 85 bloggers. Some them wrote about the wine while other wrote about the marketing campaign. Their plan worked! They have since doubled exports of wine into the UK to 100,000 cases. Now Stormhoek is Coming To America [just like Eddie Murphy did in the 1988 movie]! Currently their wines can be found in the following locations here in Massachusetts:

Lenox Wine Cellar 60 Main Street Lenox MA 01240
Luke's West Yarmouth 511 Main St W Yarmouth MA 02673
Wellfleet Marketplace 295 Main St Wellfleet MA 02667
Wine Emporium Tremont 607 Tremont Street Boston MA 02118

Unfortunately for this blogger, none of the above stores are really anywhere near me so I won't be able to check out their wine - unless Hugh wants to send me a bottle... Blog-marketing part 2?

posted by TheWino @ 8:51 AM