Thursday, October 09, 2008

Is Dada the new iTunes?


Dada.net is now offering DRM-free MP3's from both Universal Music Group and Sony Music Entertainment's catalogs. The songs can be downloaded to any mobile phone, iPod or digital music player and over-the-air MP3 downloads to mobile devices will be available in the next few weeks. Currently their total catalog is no match for iTunes, their pricing just might be. Dada is approaching pricing from the subscription model, as in $10 a month. That monthly fee will give you access to a maximum of 15 tracks that you can download throughout the month. On a per song basis, that is only 66 cents, instead of the traditional 99 cents that you would pay at the industry giant iTunes. Or you could think of it as paying the same as you do at iTunes, but for every 10 songs purchased, you get 5 free. And since Dada is half owned by Sony Music Entertainment, in a sense they are paying themselves as much as 33 cents per song instead of 9 cents they currently get from Apple. If the music industry can find ways to work together like this, they could regain control over their industry instead being at the mercy of Apple, as they currently are.

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