A show-within-a-show
This fall, there are 3 new shows on TV that use the show-within-a-show format - 30 Rock, Studio 60 on the Sunset Strip and Ugly Betty. While the concept of the show-within-a-show is not new [see Murphy Brown, Home Improvement, Seinfeld or radio show-within-a-show like Frasier, NewsRadio, WKRP in Cincinnati] what has changed is the networks view on digital content, the internet and show extension. Additionally, we have not seen this many shows using this format all at the same time before. Trend or Coincidence? Only time will tell.Each of these shows have aired bits of the in-show however it is Ugly Betty who is taking the next logical step which is to "broadcast" the in-show over the web. Each Thursday, ABC will make available another couple of minutes of their Telenovela "Lives of Fire". This is an excellent extension of their show and a great use of digital content. Wouldn't it be fun to see a whole Studio 60's Studio 60 or 30 Rock's The Girlie Show [recently renamed to TGS with Tracy Morgan] episode online? I think so too. Come on NBC, try to keep up.
posted by TheWino @ 10:11 AM
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