Thursday, December 13, 2007

Paris goes nothing but gold

Paris Hilton continues to expand her businesses, which currently includes perfume, jewelery, shoes, bags, singer and actress, by launching a new canned Italian sparkling wine called RICH® Prosecco. I have to give her credit for continuing to leverage her name in new businesses but I'm not sure if the publicity pictures are exactly what she needs just after serving 22 days for violating probation on her less than stellar driving record [driving under the influence of alcohol 9/06, alcohol-related reckless driving 1/07 and driving with a suspended license 2/07]:

Paris in the nude covered in gold paint

Paris continues to put her name to products which is very smart for a young business woman, she just has to be classier with her marketing efforts or she may see her name brand value be reduced to nothing more than a shiny gold paint job on an overvalued model.

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