Ad's - Recap
Advertising during the Super Bowl has become, to some, more exciting and entertaining then the game itself. When slapping down a minimum of $2.6 million for 30 seconds of airtime and a very attentive audience of 90.7 million viewers, you better put your best effort into marketing. Here are my picks from SBXLI:Winners - or the best of the best:
Budweiser/Bud Light bring it home [again]! Rock, Paper, Scissors game for beer, Immigrants learn to ask for Bud Light, Slapping replaces fist bumping, Wedding shortened by auctioneer and Crabs worship Bud ice chest were all really good.
Coca-Cola produced a couple high-end cgi spots. Inside a Coke vending machine and Video game guy does good deeds were visually stimulating.
Toyota gave us one super realistic view of the Tacoma's capabilities in Tundra accelerates, stops at cliff. I never thought for a moment that it would fall off the cliff but ti was very cleverly designed and filmed.
Fan Driven - Something new this year, web 2.0 or users driven advertising, made it's debut and we got a couple good ads:
Doritos top submitted ad called Guy in car, girl show Doritos qualities was a clever use of their "chip slogans" in a 30 second ad. It's really not bad for amateurs.
NFL showed the Fans mourn end of season developed by a "local" boy out of New Hampshire. Again this was a good spot and was heart felt by many football cities this fall/winter.
Losers - this is just the list of ads I have no interest in seeing again:
Salesgenie.com - Salesgenie.com helps sales success, Garmin - GPS navigator vs. paper map monster, GoDaddy.com - GoDaddy marketing department parties, Chevrolet - Bare-chested guys wash HHR, CareerBuilder.com - Fight for promotion in office jungle and King Pharma. - Guy in heart suit attacked by risks. These lacked imagination and laughs. Hope they got 2.6 million worth of sales from their investment. [Also I find it amazing the film industry would also buy advertising time during the big game especially for films such as Wild Hogs, Meet the Robinsons, Pride and Hannibal Rising.]
Well there you have it and if you want to watch any of the ad's from yesterday's game again, slide on over to USA Today which has each ad posted as well as their annual ad meter which results on likeability of each ad.
posted by TheWino @ 1:36 PM
1 Comments:
I thought the Coke ads were visually great, but no one at the party cared for them. Unless you have seen or played Grand Theft Auto, then the computer one doesn't really reasonate, and the fantastic vending machine insides was like a new age Lucy in the Sky with Diamonds video. In the end, the computer animation nerd watched them, but they missed their mark with the general public.
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