Bottom Of The Barrel

7-Eleven is a time and a store

7-Eleven has signed a clever marketing deal with the Chicago White Sox which will start all weeknight home games at 7:11 p.m. This is a win-win [win: Pam, Dunder Mifflin] situation. The team finds a unique revenue stream, the company gets, what they have termed, a "gentle reminder of our sponsorship" and the fans only have to wait an extra 4 minutes for the game to start during the week - and if Chicago is like most American cities, the fans could use the extra time to get to the park during the week. Although the terms of the 3 year deal were not disclosed, I think its great the team will use the money to reinvest in the ballpark. I like it a whole lot better than the Red Sox idea of getting corporate sponsorship for a season which [just like naming a park] seems a bit intrusive. Now I have to stop into a 7-Eleven when I get to Chicago next week and buy a big gulp [with a Sox logo on it]!

posted by TheWino @ 3:55 PM