Bottom Of The Barrel

Martha buys Emeril

On November 27, 2007 The Food Network announced that it would be canceling the Emeril Live show on December 11, 2007 and with his stock failing who is there to pick him back up but multi-media mogul, Martha Stewart. Brilliantly Martha Stewart Living Omnimedia Inc. has purchased the rights to the Emeril Lagasse franchise of cookbooks, television shows and kitchen products for $45 million in cash and $5 million in stock but passed on Emeril's Homebase, which includes Lagasse's 11 restaurants and corporate office. Stewart is continuing to build her own brand name by adding Emeril to her stable without entering the restaurant business, which she has very little experience. Adding a multi-million dollar "Emeril Empire" to the existing MSOL is, well, a good thing.

posted by TheWino @ 3:05 PM