What is an album worth?
The band Radiohead is turning the music industry on it's ear with their October 10th release by allowing fan to choose how much they want to pay to purchase a digital download of the entire album. The influential rock band seventh studio album, entitled In Rainbows, can be pre-ordered from Radiohead's website and during the check out the user can decide how much the download is worth. [Note this is a full album with 10 new tracks] For those who are interested, Rolling Stone has but together a track-by-track preview of each of the new songs.The band is able to try this social/economical/digital experiment because they are no longer signed to a record label and have a such an established fan base. The interesting thing about this release is the industry could gain some insight into buyers habits, preferences and true sense of the value of a digital album. I am guessing it will be much less than the 10 bucks that is would cost for a 10 track digital album download today from iTunes, Napster or MusicMatch. I hope Radiohead publishes a report on the number of downloads next week and the mean price of each purchase. Good luck to the Radiohead guys in their digital experiment.
posted by TheWino @ 6:42 AM
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