Bottom Of The Barrel

GM votes Survivor off the Island

General Motors Corporation has ended its sponsorship of the hit series Survivor and will no longer be buying advertising for the show. The world's largest automaker has been a sponsor of Survivor since it premiered in May 2000 and said that the decision had nothing to do with the reality show's plan to divide its contestants by race and ethnicity. They went on to state that the company made the decision in the normal course of making its media buys months ago, before the show made its announcement.

I find it odd that GM would announce their change of advertising strategy months after is was decided and I find it even odder that CBS would create the teams based on race and ethnicity.

Here's my take: CBS needs to do something shocking to try and boost the ratings of a show which has been steadily declining over the past few years and GM is very uncomfortable with the new format and wants nothing to do with it. Everything else is just marketing spin [no offence to the marketers of the world].

posted by TheWino @ 9:13 AM