Bottom Of The Barrel

NBC enters a brave new world

NBC has taken some non-traditional steps to this fall's new line up by making the pilot episode of 3 out of their 4 major new shows available to be seen before they are aired.

Studio 60 on the Sunset Strip and Kidnapped pilots will be available from NetFlix starting tomorrow on a single DVD. I was able to view the entire pilot for Studio 60 online, however it appears to have been removed from YouTube only 2 days after it was first posted. [On a side note, the pilot was very good and this could be a good show this fall.] The Heroes pilot will be available on iTunes starting September 1st.

This is, I believe, the first time a network has intestinally "leaked" their new shows before they hit the airwaves and I think this is an excellent move for NBC [consistently fourth in the ratings last year] and the mark of a new marketing strategy for years to come. NBC, I applaud your out-of-the-box thinking.

posted by TheWino @ 9:08 AM